In 2011, Aura Kasih decided to pursue a solo career, releasing her debut single, "Kuingin Bahagia." The song was a huge success, and she went on to release several hit singles, including "Cinta yang Tulus" and "Kasih yang Tak Terbalas." Her music style, a fusion of pop, R&B, and electronic dance music, has captivated audiences and earned her a reputation as one of Indonesia's most talented singers.