The management at Insight Imaging was initially hesitant, fearing it could cannibalize their sales. However, Alex's persistence and the ethical considerations eventually won them over. They decided to adopt a tiered pricing model and also offer a community edition of Efilm Workstation that was free of charge but still covered a significant range of functionalities. The move was a success. Insight Imaging not only protected its intellectual property but also significantly expanded its user base. The company became a leader in the medical imaging software industry, not just for its technology but also for its commitment to making healthcare accessible.