The production on Cruel Summer is notable for its eclectic blend of hip-hop, electronic, and rock influences. Tracks such as "Feel the Love" (feat. Kanye West) and "Fire" (feat. Ty Dolla Sign) showcase the label's ability to craft infectious, high-energy beats. The album's production was handled by a range of producers, including Kanye West, Boi-1da, and No I.D.