On the other hand, the rise of Kinomax has also posed challenges to the traditional art of Shuud Uzeh. The influx of Hollywood movies and other international productions has led to a decline in interest in traditional Mongolian storytelling. Furthermore, the shift towards modern cinema has raised concerns about the preservation of Shuud Uzeh as a cultural heritage. Efforts are being made to document and digitize traditional Shuud Uzeh performances, ensuring their preservation for future generations.