MMS, which refers to the practice of sending explicit or compromising videos or images through mobile phones, has become a major concern for the Indian film industry. Several Bollywood celebrities have fallen prey to MMS scandals, which have not only damaged their reputation but also affected their careers. The MMS phenomenon has raised questions about the privacy and security of celebrities in the digital age. Moreover, it has also led to a re-evaluation of the way films are marketed and promoted in India.