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In the heyday of DVD rental companies, customers would visit stores, browse aisles filled with DVDs, and select titles to rent for a few days. The late 1990s and early 2000s saw the rise of Blockbuster, which became one of the largest DVD rental chains in the world. At its peak, Blockbuster had over 9,000 stores globally and employed over 60,000 people. However, the company's success was short-lived. Despite attempts to adapt to changing consumer habits, Blockbuster failed to innovate quickly enough to stay ahead of the curve.