Social media has taken Indonesia by storm, with over 150 million active users on platforms like Instagram, TikTok, and Facebook. Indonesian youth are digital natives, and social media has become an integral part of their daily lives. Online influencers, or "selebgram" as they're known locally, have become celebrities in their own right, with millions of followers hanging on their every post. These influencers have created a culture of aspirational lifestyles, fashion, and beauty, inspiring young Indonesians to curate their own online personas.