PhantomBuster offered a range of automation features that allowed users to extract data from web pages and automate interactions on various platforms, including Facebook. Its Facebook auto-liker feature was particularly popular among individuals and businesses looking to boost their social media presence quickly. By automating the process of liking posts, users could make their profiles or pages appear more engaging and attractive to potential followers or customers. The appeal of PhantomBuster lay in its ability to save time and effort, providing a shortcut to achieving high engagement on social media.