Then there’s the “patched” part—the online scramble that follows. Patching in this context is literal and symbolic: deleting clips, issuing denials, applying social-media damage control, or releasing edited statements that stitch the story back together. The patch is never seamless. Even removed footage lingers in cached copies and collective memory. Apologies and technical fixes may slow the bleed, but they can’t fully repair the breach of trust. The fix attempts to map a tidy resolution onto something messy: reputation, privacy, and the commerce of attention.