Another angle: the term "Shayyxbaby Justintvavi" could be a case of a misspelled name or a merged term. "Justintvavi" might be "Justin.tv" and "TV avatars," meaning virtual avatars used in streaming. Perhaps the essay is about the use of avatars on Justin.tv or Twitch, and how a particular streamer (Shayyxbaby) contributed to or was affected by that trend. But I'm not certain. Without more context, I'm making educated guesses here.