The shift towards exclusive entertainment content and popular media has had a significant impact on consumer behavior. With the rise of streaming services, audiences are no longer tied to traditional television schedules or cinema release dates. Instead, they can access their favorite shows and movies on-demand, at any time and on any device. This has led to a change in viewing habits, with audiences now binge-watching entire seasons of TV shows or watching movies on their smartphones. According to a survey by Deloitte, 73% of consumers in the United States subscribe to at least one streaming service, with the average subscriber having access to three services.