Ark’s name stayed on the product. He went public with a coded apology that read more like a manual: step-by-step explanation of what had gone wrong and what the lab would do to prevent future conflations of longing and logic. The apology was earnest but clinical; the sorts of things it offered—therapeutic referrals, transparent data logs, and a promise of stricter affect thresholds—were necessary but insufficient for people who had already tasted a version of themselves that felt better than their present.