On the other hand, the impact of entertainment content and popular media on society is not entirely positive. The proliferation of violent and explicit content in movies, TV shows, and video games has raised concerns about desensitization and the potential for harm. Studies have shown that exposure to violent media can increase aggression and decrease empathy in children and adults alike. Furthermore, the perpetuation of unrealistic beauty standards, sexism, and stereotypes in popular media can have negative effects on self-esteem, body image, and social attitudes.